Effects of corporate governance on corporate reputation
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URI: http://hdl.handle.net/10317/5004Compartir
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López González, EvaDirector/a
Navarro García, Juan CarlosEscuela/Centro
Facultad de Ciencias de la EmpresaUniversidad
Universidad Politécnica de CartagenaDepartamento
Economía Financiera y ContabilidadÁrea de conocimiento
Organización de EmpresasFecha de publicación
2015-09Editorial
El AutorPalabras clave
GestiónManagement
Empresa
Enterprises
Resumen
One of the most critical strategic and enduring assets that a corporation may possess is good reputation. The positive impact of corporate reputation on firm performance has been analyzed and documented for ages. Intangible assets like reputation are increasing their importance in companies as sources of sustainable advantages. Organizations used to look for tangible assets as the drivers of these advantages, but nowadays intangible ones are getting much more weight in this sense. This is why researchers are now focusing in the development of resources to measure these intangible assets as reputation. We could say that the reputation that a company has is constructed by the public of that organization. In fact, it is constructed on the basis of a company’s market position with respect to other companies in the industry. The construction is made with information such as market and accounting facts or information related to the performance of that organization. It can also come from ...
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