Linking unlearning with the intention to recommend through destination image
Ver/
Compartir
Estadísticas
Ver Estadísticas de usoMetadatos
Mostrar el registro completo del ítemÁrea de conocimiento
Comercialización e Investigación de MercadosPatrocinadores
This work was supported by the Spanish Ministry of Universities [FPU20/05986].Fecha de publicación
2023-06Editorial
EmeraldCita bibliográfica
Cubillas-Para, C., Cegarra-Navarro, J.G. and Tomaseti-Solano, E. (2023), "Linking unlearning with the intention to recommend through destination image", International Journal of Tourism Cities, Vol. 9 No. 2, pp. 394-410. https://doi.org/10.1108/IJTC-05-2022-0128Revisión por pares
siPalabras clave
Travellers’ unlearning outcomesdestination image
intention to recommend destinations
Covid-19 pandemic
Resumen
The intangible nature of tourism means that variables such as destination image (DIM) or intention to recommend (IR) are crucial for tourists, as they are reliable sources of information. However, since these are dynamic variables, they have been affected by Covid-19 and need to be updated. Based on the above, the purpose of this study is to examine how the unlearning (UL) process helps tourists to become aware of the new situation, relinquish old habits and relearn, thus, influencing DIM and the IR destinations. Furthermore, the relationship between DIM and IR is analysed.
Colecciones
- Artículos [1768]
El ítem tiene asociados los siguientes ficheros de licencia:
Redes sociales