TY - JOUR 
A1 - Molina Sánchez, Rubén
AU - García Pérez de Lema, Domingo
AU - López Salazar, Alejandra
AU - Godínez López, Roberto
T1 - Factores determinantes del éxito en las MIPYMEs: Un estudio empírico en México

Y1 - 2022
SN - 2531-0046
UR - http://hdl.handle.net/10317/10617
AB - [ENG] This work empirically analyzes the competitive factors that help make micro, small, and medium enterprises (MSMEs) successful. To do this, an empirical study with a sample of 614 companies in Guanajuato, Mexico, has been carried out. The results of the binary logistic regression analysis show that quality, technology, and innovation are the main variables that determine a company’s success. These findings could provide guidelines to help MSMEs improve their competitiveness, and they could help public administrations better support MSME growth.

KW - Economía Financiera y Contabilidad
KW - MSMEs
KW - Success
KW - Quality
KW - Technology
KW - Innovation
KW - MiPYMEs
KW - Éxito
KW - Calidad
KW - Tecnología
KW - Innovación
KW - 5311 Organización y Dirección de Empresas
KW - L15
KW - L23
KW - L25
KW - M10
KW - O30
LA - eng
PB - AECA (Asociación Española de Contabilidad y Administración de Empresas)
PB - Universidad Politécnica de Cartagena
ER -