Spanish Internet Marketing for Chinese Tourists in terms of language adaptation
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URI: http://hdl.handle.net/10317/8988Share
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Hao, LanDirector/a
Mellinas Cánovas, Juan PedroCenter
Facultad de Ciencias de la EmpresaUniversity
Universidad Politécnica de CartagenaDepartment
Economía de la EmpresaKnowledge Area
Comercialización e Investigación de MercadosPublication date
2020Keywords
MarketingMarketing
Internet
Internet
Turismo
Tourism
Lingüística
Linguistics
Localization
Abstract
At present,China has developed into a world tourism power, and the era of mass tourism has gradually begun. With the increasing popularity of he Internet ,the role of network marketing in destination marketing has become increasingly important. The development trend of the tourism market of free travel puts forward highe rrequirements on the network marketing and public information services of tourist destinations. Due to the authoritative and reliable characteristics of tourism official web site, more and more tourists tend to collec tinformation and choose destinations through tourist destination official web sites before traveling. This study will analyze the official tourism websites of Spain’s 17 autonomous regions and the irrelated 24 most important cities and 20 popular attractions .Quantitative methods are used for investigation and analysis to determine whether these 61 officia ltourism websites are available in Chinese and whether their information is valid.Inthis study, we ...
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