Mostrar el registro sencillo del ítem
The value of e-customer satisfaction to internet companies
dc.contributor.author | Lozano Gutierrez, María del Carmen | |
dc.contributor.author | Martínez María Dolores, Soledad María | |
dc.contributor.author | Fuentes Martín, Federico | |
dc.date.accessioned | 2009-03-18T12:02:36Z | |
dc.date.available | 2009-03-18T12:02:36Z | |
dc.date.issued | 2007-05 | |
dc.identifier.citation | LOZANO GUTIÉRREZ, María del Carmen, MARTÍNEZ, Soledad, FUENTES MARTÍN, Federico. The value of e-customer satisfaction to internet companies. Fuzzy economic review, 12 (1): 73-84, Mayo 2007. ISSN 1136-0593 | es |
dc.identifier.issn | 1136-0593 | |
dc.description.abstract | The objective of the present work is to analyse Internet-based Company customer satisfaction with the purpose of incorporating a measurement of this intangible asset to the value of the company. This analysis begins with the relation of attributes of greater presence or importance in the generation of satisfaction for the average customer. A fuzzy treatment to the assigned valuations of importance for a concrete list of attributes in a selected company is applied, with the purpose of determining the value of the competitive advantages of this company with respect to other companies of similar activity. | es |
dc.format | application/pdf | |
dc.language.iso | eng | es |
dc.publisher | International Association for Fuzzy Set Management and Economy (SIGEF). Foundation for Management Study under Uncertainty (FEGI) | es |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 España | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.title | The value of e-customer satisfaction to internet companies | es |
dc.type | info:eu-repo/semantics/article | es |
dc.subject.other | Economía Financiera y Contabilidad | es |
dc.subject | Economía | es |
dc.subject | Cliente satisfecho | es |
dc.subject | Números borrosos | es |
dc.subject | Compañias basadas en internet | es |
dc.identifier.uri | http://hdl.handle.net/10317/858 | |
dc.rights.accessRights | info:eu-repo/semantics/openAccess |
Ficheros en el ítem
Este ítem aparece en la(s) siguiente(s) colección(ones)
-
Artículos [1753]
Redes sociales