Household decisions on financial services: The role of the wife
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Comercialización e Investigación de MercadosFecha de publicación
2014Editorial
RoutledgeCita bibliográfica
Ruiz de Maya, Salvador y Tomaseti Solano, Eva, 2014. "Household Decisions on Financial Services: The Role of the Wife”. Harrison. En: Tina and Estelami, Hooman (editors): The Routledge Companion to Financial Services Marketing. London : Routledge. Cap. 5, pp. 78-90. ISBN: 978-0-415-82914-4Palabras clave
Mercados financierosCrédito
Productos de inversión
Decisiones financieras
Servicios financieros
Roles de género
Resumen
As the financial economy has expanded worldwide, financial institutions have increased the number of products they sell to households, such as mortgages, mutual funds, stock trading accounts, loans, insurance and various forms of savings and retirement products. The result has been a profound deepening of households’ involvement in financial market activities (Fligstein and Goldstein, 2012). For example, in credit markets, median household debt levels increased 179 percent from 1989 to 2007 as consumers took on an ever-wider array of credit card, home equity, mortgage, student and payday loans (Wolff, 2007). Similarly, with respect to investment products, the percentage of households with stock equities or equity mutual funds increased in the decade before and after the turn of the twenty-first century and the frequency of transactions more than tripled in this time period (Kremp, 2010). The understanding of household financial decisions requires a review of family decision making. ...
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