A performance measurement system for managing mass production and mass customisation contexts
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URI: http://hdl.handle.net/10317/12443ISBN: 978-84-694-7124-1
ISBN: 978-84-694-7124-1
DOI: 10.31428/10317/12443
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Verdecho, María José; Alfaro Saiz, Juan José; Rodríguez Rodríguez, Raúl; Lario Esteban, Francisco CruzÁrea de conocimiento
Organización de EmpresasPatrocinadores
This work has been developed within the framework of a research project funded by the Spanish Ministry of Education and Science, reference DPI2008-06788-C02-01, and title “PERMACASI- Mass Customisation through Intelligent Supply Chains, with Products of complex and changing Structure/Bill of Materials and Manufacturing Processes”.Fecha de publicación
2011Editorial
Universidad Politécnica de Cartagena. Ediciones UPCTCita bibliográfica
VERDECHO, María José et. al. A performance measurement system for managing mass production and mass customisation contexts. XV Congreso de Ingeniería de Organización. Ingeniería Industrial : redes Innovadoras. Cartagena 7 – 9 de 2011. Cartagena: Universidad Politécnica de Cartagena, Grupo de Ingeniería de Organización, 2011. Pp. 314-320. ISBN: 978-84-694-7124-1Palabras clave
CIOSistema de medición del rendimiento
Producción en masa
Personalización en masa
Resumen
[ENG] In supply chain/networks (SC/N) operating under a mass customisation (MC) strategy, i.e.
producing customised products at a price close to that of mass production, real-
time and cooperativeness receive special emphasis in order to improve customer
responsiveness. The main difference between MC and Mass Production
(MP) lies in their logic of operating. For MP, lower prices lead to greater sales; greater sales
in higher volumes, higher volumes in lower costs, and lower cost translate into lower prices.
Nevertheless, in MC, customisation leads to more satisfied customers and innovation, which
both lead to greater sales and higher profits and understanding of customer needs. Thus, MP
is efficiency-driven and based in economies of scale while MC is customer-driven and based
on offering higher variety of products at affordable prices.
This difference of logic is reflected in the processes involved in each approach. Even though
both approaches, MC and MP, rely on ...
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