Corporate reputation crises in China: Comparison and recommendations
Ver/
Identificadores
URI: http://hdl.handle.net/10317/10151Compartir
Métricas
Estadísticas
Ver Estadísticas de usoMetadatos
Mostrar el registro completo del ítemAutor
Dai, NaDirector/a
Olmedo Cifuentes, IsabelEscuela/Centro
Facultad de Ciencias de la EmpresaUniversidad
Universidad Politécnica de CartagenaDepartamento
Economía de la EmpresaÁrea de conocimiento
Organización de EmpresasFecha de publicación
2021Palabras clave
EmpresaEnterprises
Gestión
Management
Evaluación
Evaluation
Imagen de la marca
Branding
Resumen
Corporate reputation is a valuable intangible asset for the development of enterprises. More
and more Chinese companies have begun to pay attention to avoid the consequences of a
reputation crisis. The objective of this master dissertation is to identify, describe and analyze
different reputation crises of Chinese companies and draw general conclusions from their
experience. In particular, it is analyzed the crises suffered by the Chinese restaurant Haidilao,
Xiabu Xiabu and China Qia Qia Food Co. Ltd.
This can help to draw conclusions on how to manage it or even avoid other possible similar
crises by other Chinese companies. Then, this study tries to provide crisis strategy guidance for
and improve the public relations ability of enterprises to assure their long-term prosperity and
development.
Colecciones
El ítem tiene asociados los siguientes ficheros de licencia:
Redes sociales