%0 Journal Article 
%A Ruiz de Maya, Salvador
%A Tomaseti Solano, Eva
%T Household decisions on financial services: The role of the wife
%D 2014
%U http://hdl.handle.net/10317/13309
%X As the financial economy has expanded worldwide, financial institutions have increased the number of products they sell to households, such as mortgages, mutual funds, stock trading accounts, loans, insurance and various forms of savings and retirement products. The result has been a profound deepening of households’ involvement in financial market activities (Fligstein and Goldstein, 2012). For example, in credit markets, median household debt levels increased 179 percent from 1989 to 2007 as consumers took on an ever-wider array of credit card, home equity, mortgage, student and payday loans (Wolff, 2007). Similarly, with respect to investment products, the percentage of households with stock equities or equity mutual funds increased in the decade before and after the turn of the twenty-first century and the frequency of transactions more than tripled in this time period (Kremp, 2010). The understanding of household financial decisions requires a review of family decision making. Families represent two-thirds of households in the US, of which married couples and single parents with children account for more than 90 percent (Jacobsen and Mather, 2012). However, after decades of study of family decision-making, it seems clear that when it comes to financial decisions, the disparity in gender roles may lead to families handling their finances less effectively. Survey data has shown that more than half of households’ financial decision making is shared equally between husband and wife (Barrington, 2013).
%K Comercialización e Investigación de Mercados
%K Mercados financieros
%K Crédito
%K Productos de inversión
%K Decisiones financieras
%K Servicios financieros
%K Roles de género
%K 6114.13 Marketing
%K 5312.06 Finanzas y Seguros
%K 5304.01 Consumo, Ahorro, Inversión
%~ GOEDOC, SUB GOETTINGEN