TY - JOUR A1 - López Becerra, Erasmo Isidro AU - Alcón Provencio, Francisco José T1 - Social desirability bias in the environmental economic valuation: An inferred valuation approach Y1 - 2021 SN - 0921-8009 UR - http://hdl.handle.net/10317/11075 AB - Environmental economic valuation allows to derive values from individuals’ behaviour in hypothetical markets, but it is not exempt from certain biases. this work aims to evidence the existence of social desirability bias (sdb) in the use of the stated preference method for environmental valuation. sdb is due to the consideration that, when interviewed, people provide responses to match the interviewer’s expectations or to be consistent with social norms. the inferred valuation approach (iva) was used to identify and quantify the social desirability bias in a choice experiment survey conducted to estimate the benefit of protecting a coastal natura 2000 site. the results revealed the existence of a sdb that increases by 2.8-fold the benefits of the valued environmental assets. it is also found greater differences between use and non-use values when the iva is used. KW - Economía, Sociología y Política Agraria KW - Non-market valuation KW - Inferred valuation KW - Willingness to pay KW - Choice experiment KW - Natura 2000 network KW - Mar Menor KW - Spain KW - Environmental protection KW - 5312 Economía Sectorial KW - 6311 Sociología de los Asentamientos Humanos LA - eng PB - Elsevier ER -