TY - JOUR 
A1 - Hao, Lan
T1 - Marketing de Internet en español para turistas chinos en términos de adaptación lingüística

Y1 - 2020
UR - http://hdl.handle.net/10317/8988
AB - At present,China has developed into a world tourism power, and the era of mass tourism has gradually begun. With the increasing popularity of he Internet ,the role of network marketing in destination marketing has become increasingly important. The development trend  of the tourism market of free travel puts forward highe rrequirements on the network marketing and public information services of tourist destinations. Due to the authoritative and reliable characteristics of tourism official web site, more and more tourists tend to collec tinformation and choose destinations through tourist destination official web sites before traveling. This study will analyze the official tourism websites of Spain’s 17 autonomous regions and the irrelated 24 most important cities and 20 popular attractions .Quantitative methods are used for investigation and analysis to determine whether these 61 officia ltourism websites are available in Chinese and whether their information is valid.Inthis study, we will gain a deeper understanding of whether Spanish internetmarketing is ready for the arrival of Chinese tourists. The research results show that there is not enough attention to the construction of the overall quality of Chinese, especially the usefulness of the language. In response to the corresponding problems that arise, this study proposes solutions, hoping to help Spain  promote the construction of Chinese websites, thereby assisting the development of the Chinese tourism market.
KW - Comercialización e Investigación de Mercados
KW - Marketing
KW - Marketing
KW - Internet
KW - Internet
KW - Turismo
KW - Tourism
KW - Lingüística
KW - Linguistics
KW - 5312.90 Economía Sectorial: Turismo
LA - eng
ER -