TY - JOUR 
A1 - Lozano Gutierrez, María del Carmen
AU - Martínez María Dolores, Soledad María
AU - Fuentes Martín, Federico
T1 - The value of e-customer satisfaction to internet  companies
Y1 - 2007
SN - 1136-0593
UR - http://hdl.handle.net/10317/858
AB - The objective of the present work is to analyse Internet-based Company
customer satisfaction with the purpose of incorporating a measurement of this
intangible asset to the value of the company. This analysis begins with the
relation of attributes of greater presence or importance in the generation of
satisfaction for the average customer. A fuzzy treatment to the assigned
valuations of importance for a concrete list of attributes in a selected company
is applied, with the purpose of determining the value of the competitive
advantages of this company with respect to other companies of similar activity.
KW - Economía Financiera y Contabilidad
KW - Economía
KW - Cliente satisfecho
KW - Números borrosos
KW - Compañias basadas en internet
LA - eng
PB - International Association for Fuzzy Set Management and Economy (SIGEF).  Foundation for Management Study under Uncertainty (FEGI)
ER -