TY - JOUR A1 - Du, Wenqian T1 - Investigación sobre problemas en el comercio electrónico transfronterizo en China. El caso de Xiaohongshu. Y1 - 2021 UR - http://hdl.handle.net/10317/10190 AB - Nowadays, the impact of cross-border e-commerce of electronic information is growing rapidly, but the current logistics bottleneck leads to cross-border e-commerce operation. Overseas warehouse can solve many traditional cross-border logistics problems that could not solve the pain points, such as time, cost, customs clearance. The localization problem of cross-border eBusiness developed rapidly, and the market size is more and more big. This project first introduces the research background and research purpose and meaning, and then summarizes the relevant concepts and research review of the theoretical foundation for the below, and then the Xiaohongshu, for example analysis of the cross-border eBusiness platform and its overseas warehouse business development present situation, analyzed the current situation of the development of the Xiaohongshu cross-border eBusiness platform, the Xiaohongshu overseas warehouse business development present situation and existing problems, and the main problems include different national laws and tax system, warehouse management, the cost is high, the defect of credit evaluation mechanism, the choice of suppliers is not accurate, and put forward the Xiaohongshu overseas warehouse advice business model development, It mainly includes the improvement of laws and regulations, dynamic cost management, expansion of logistics business of Xiaohongshu, reasonable selection of suppliers, and cooperation with local agent operation companies. KW - Comercialización e Investigación de Mercados KW - Comercio electrónico KW - Electronic commerce KW - China KW - China KW - 5312.11 Comercio LA - eng ER -