TY - JOUR 
A1 - Dai, Na
T1 - Crisis de reputación corporativa en China: comparación y recomendaciones

Y1 - 2021
UR - http://hdl.handle.net/10317/10151
AB - Corporate reputation is a valuable intangible asset for the development of enterprises. More 
and  more  Chinese  companies  have  begun  to  pay  attention  to  avoid  the  consequences  of  a 
reputation  crisis.  The  objective  of  this  master  dissertation  is  to  identify,  describe  and  analyze 
different  reputation  crises  of  Chinese  companies  and  draw  general  conclusions  from  their 
experience.  In  particular,  it  is  analyzed  the  crises  suffered  by the Chinese restaurant Haidilao, 
Xiabu Xiabu and China Qia Qia Food Co. Ltd. 
This  can  help  to  draw conclusions on how to manage it or even avoid other possible similar 
crises by other Chinese companies.  Then, this study tries to provide  crisis  strategy  guidance  for 
and  improve  the  public  relations  ability  of  enterprises  to  assure  their  long-term  prosperity  and 
development.
KW - Organización de Empresas
KW - Empresa
KW - Enterprises
KW - Gestión
KW - Management
KW - Evaluación
KW - Evaluation
KW - Imagen de la marca
KW - Branding
KW - 5311 Organización y Dirección de Empresas
LA - eng
ER -