Sustainability as a corporate strategy: A performance comparison of green and non-green SME Hotels
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AuthorTeruel Gutiérrez, Ricardo
SponsorsThe author acknowledges the financial support from Fundación Banco Santander.
PublisherAECA (Asociación Española de Contabilidad y Administración de Empresas)
Bibliographic CitationTeruel-Gutiérrez, R. (2020). Sostenibilidad como Estrategia Corporativa: Una Comparación del Rendimiento entre Pequeños y Medianos Hoteles Ecológicos y Tradicionales. Small Business International Review, 4(2), 30-38. https://doi.org/10.26784/sbir.v4i2.254
[ENG] Sustainability in recent years has gained momentum as a business model, given the challenges facing the economy and society. Small and medium‐sized hotel companies have begun to apply new management systems based on sustainability, seeking a dual objective, on the one hand to differentiate themselves from their competition and reach growing market niches, on the other hand to have a more efficient and less polluting business model. When implementing this sustainable management, they also face challenges in its application, such as its lack of regulation by institutions and large investments in innovation. We will carry out an OLS model to identify the internal elements that characterize ecological hotels, and these management systems are being effective for SMEs in Barcelona (Spain). [SPA] Sustainability in recent years has gained momentum as a business model, given the challenges facing the economy and society. Small and medium‐sized hotel companies have begun to apply new management ...
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