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dc.contributor.authorLozano Gutierrez, María del Carmen 
dc.contributor.authorMartínez María Dolores, Soledad María 
dc.contributor.authorFuentes Martín, Federico
dc.identifier.citationLOZANO GUTIÉRREZ, María del Carmen, MARTÍNEZ, Soledad, FUENTES MARTÍN, Federico. The value of e-customer satisfaction to internet companies. Fuzzy economic review, 12 (1): 73-84, Mayo 2007. ISSN 1136-0593es
dc.description.abstractThe objective of the present work is to analyse Internet-based Company customer satisfaction with the purpose of incorporating a measurement of this intangible asset to the value of the company. This analysis begins with the relation of attributes of greater presence or importance in the generation of satisfaction for the average customer. A fuzzy treatment to the assigned valuations of importance for a concrete list of attributes in a selected company is applied, with the purpose of determining the value of the competitive advantages of this company with respect to other companies of similar
dc.publisherInternational Association for Fuzzy Set Management and Economy (SIGEF). Foundation for Management Study under Uncertainty (FEGI)es
dc.rightsAtribución-NoComercial-SinDerivadas 3.0 España*
dc.titleThe value of e-customer satisfaction to internet companieses
dc.subject.otherEconomía Financiera y Contabilidades
dc.subjectCliente satisfechoes
dc.subjectNúmeros borrososes
dc.subjectCompañias basadas en internetes

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Atribución-NoComercial-SinDerivadas 3.0 España
Except where otherwise noted, this item's license is described as Atribución-NoComercial-SinDerivadas 3.0 España