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dc.contributor.authorMartínez Lorente, Ángel Rafael 
dc.date.accessioned2008-09-15T10:48:02Z
dc.date.available2008-09-15T10:48:02Z
dc.date.issued2000
dc.identifier.citationMARTÍNEZ LORENTE, A.R., DEWHURST, F.W., GALLEGO RODRÍGUEZ, A. Relating TQM, marketing and business performance: an exploratory study. International Journal of Production Research, vol.38 (14): 3227-3246, 2000. ISSN 0020-7543.es
dc.identifier.issn0020-7543
dc.description.abstractTotal Quality Management (TQM) is perhaps the leading management approach that companies employ to improve their product and service quality with the aim of improving typical measures of business performance (e.g. increased profits, increased market share, reduced costs). However, consumer perception of quality not only results from an evaluation of the intrinsic quality attributes of the product (e.g. performance, reliability, durability) but is also affected by the marketing mix (e.g. price, advertising, warranties) adopted by the company selling the product. This paper offers a first attempt at cross-functional fertilization by examining the relationships between TQM, some marketing mix variables and measures of company performance by exploring the diverse multi-disciplinary literature and developing an explanatory framework, which is tested using non-parametric correlation and refined through an empirical study of Spanish manufacturing companies. The results show that the most important TQM dimensions are the system of employee relations and the use of quality management-related design tools. The results also indicate the existence of a relationship amongst price, advertising and warranties, but that these marketing variables were not related with TQM and that further research is required to include a wider definition of marketing strategy.es
dc.formatapplication/pdf
dc.language.isoenges
dc.publisherTaylor & Francises
dc.rightsInternational Journal of Production Research. Copyright © 2000 Taylor & Francis. Publicación original disponible en www.informaworld.com
dc.titleRelating TQM, marketing and business performance: an exploratory study.es
dc.typeinfo:eu-repo/semantics/articlees
dc.subjectTQMes
dc.subjectBusiness performancees
dc.subjectGestión de calidad total
dc.subjectEvolución de los negocios
dc.subjectMarketing mix
dc.subjectTotal quality management
dc.subject.otherOrganización de Empresases
dc.Identifier.urihttp://pdfserve.informaworld.com/115701_751314216_713844894.pdf
dc.identifier.urihttp://hdl.handle.net/10317/437


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