Relating TQM, marketing and business performance: an exploratory study.
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Área de conocimientoOrganización de Empresas
Fecha de publicación2000
EditorialTaylor & Francis
Cita bibliográficaMARTÍNEZ LORENTE, A.R., DEWHURST, F.W., GALLEGO RODRÍGUEZ, A. Relating TQM, marketing and business performance: an exploratory study. International Journal of Production Research, vol.38 (14): 3227-3246, 2000. ISSN 0020-7543.
Gestión de calidad total
Evolución de los negocios
Total quality management
Total Quality Management (TQM) is perhaps the leading management approach that companies employ to improve their product and service quality with the aim of improving typical measures of business performance (e.g. increased profits, increased market share, reduced costs). However, consumer perception of quality not only results from an evaluation of the intrinsic quality attributes of the product (e.g. performance, reliability, durability) but is also affected by the marketing mix (e.g. price, advertising, warranties) adopted by the company selling the product. This paper offers a first attempt at cross-functional fertilization by examining the relationships between TQM, some marketing mix variables and measures of company performance by exploring the diverse multi-disciplinary literature and developing an explanatory framework, which is tested using non-parametric correlation and refined through an empirical study of Spanish manufacturing companies. The results show that the most ...
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