Another look at factors determning tourists'satisfaction: destination knowledge and vacational activities
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Director/aArtal Tur, Andrés
CenterFacultad de Ciencias de la Empresa
The tourism sector has become one of the main wealth generating activities in the world economy. At the beginning of the 21st century, this sector accounts yet for more than 10% of the world GDP (World Travel and Tourism Council). Moreover, the Mediterranean coast is one of the world´s leading markets for sun and sand tourism in recent times. Forecast studies carried out by WTO estimate that international tourist arrivals to the Mediterranean coast will amount to 346 millions in 2020 (in 2000 around 200 million foreign visitors per year). Inside this geographical area, Spain is the second country in the world in terms of tourism revenues (61.628 million of USD in 2008), just beside the USA. France has the third position with 55.600 million in the same year. As well Spain is occupying the third position in terms of total tourist arrivals, in 2010 received a total of 52.7 million international tourists, a 1% increase from 2009. This allows us to consider 2010 as the year of the tourism ...
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