Corporate reputation crises in China: Comparison and recommendations
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URI: http://hdl.handle.net/10317/10151Share
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Dai, NaDirector/a
Olmedo Cifuentes, IsabelCenter
Facultad de Ciencias de la EmpresaUniversity
Universidad Politécnica de CartagenaDepartment
Economía de la EmpresaKnowledge Area
Organización de EmpresasPublication date
2021Keywords
EmpresaEnterprises
Gestión
Management
Evaluación
Evaluation
Imagen de la marca
Branding
Abstract
Corporate reputation is a valuable intangible asset for the development of enterprises. More
and more Chinese companies have begun to pay attention to avoid the consequences of a
reputation crisis. The objective of this master dissertation is to identify, describe and analyze
different reputation crises of Chinese companies and draw general conclusions from their
experience. In particular, it is analyzed the crises suffered by the Chinese restaurant Haidilao,
Xiabu Xiabu and China Qia Qia Food Co. Ltd.
This can help to draw conclusions on how to manage it or even avoid other possible similar
crises by other Chinese companies. Then, this study tries to provide crisis strategy guidance for
and improve the public relations ability of enterprises to assure their long-term prosperity and
development.
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