Corporate reputation crises in China: Comparison and recommendations

Abstract

Corporate reputation is a valuable intangible asset for the development of enterprises. More and more Chinese companies have begun to pay attention to avoid the consequences of a reputation crisis. The objective of this master dissertation is to identify, describe and analyze different reputation crises of Chinese companies and draw general conclusions from their experience. In particular, it is analyzed the crises suffered by the Chinese restaurant Haidilao, Xiabu Xiabu and China Qia Qia Food Co. Ltd. This can help to draw conclusions on how to manage it or even avoid other possible similar crises by other Chinese companies. Then, this study tries to provide crisis strategy guidance for and improve the public relations ability of enterprises to assure their long-term prosperity and development.