Teachers’ views of corporate reputation: Influence on behavioral outcomes
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Universidad Politécnica de CartagenaFecha de publicación
2021-07-26Editorial
WileyCita bibliográfica
Martínez-León, I.M., & Olmedo-Cifuentes, I. Teachers’ views of corporate reputation: Influence on behavioral outcomes. Ann Public Coop Econ, 2021;1–27. https://doi.org/10.1111/apce.12340Revisión por pares
SIPalabras clave
Education servicesEmployee retention
Employee satisfaction
Perceived service quality
Teachers’ views of corporate reputation
Resumen
The aim of this paper is to analyze the influence of teachers’ views of corporate reputation on behavioral outcomes in educational cooperatives. Educational cooperatives are social companies that must adequately manage their intangible assets to improve their competitiveness in the education sector. However, research on how teachers perceive corporate reputation is limited. Data was obtained through a survey of 101 teachers to test the research model proposed using path analysis. The findings highlight that teachers’ views of corporate reputation in educational cooperatives have significant and positive effects on employee satisfaction, retention and perceived service quality. Likewise, employee satisfaction has significant effects on teacher retention
and perceived service quality. Therefore, given that employee satisfaction is a relevant variable in an educational organization’s operation, employees’ views of corporate reputation can be used as a strategic tool to manage and improve ...
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