Plan de negocio de un hostal en Cartagena

Abstract

[ESP] En situación de lenta recuperación como la que se está viviendo, la demanda turística se caracteriza por pedir un servicio que sea lo más accesible posible en términos de precios pero al mismo tiempo también satisfactorio en términos de calidad. No cabe ninguna duda sobre el rol que está jugando el turismo sobre la recuperación económica del País y no aprovechar los enormes flujos turísticos de Cartagena. Utilizará las herramientas a disposición para los emprendedores y el objetivo es desarrollar un plan de Negocio que pueda representar un empuje significativo a la hora de decidir si la tipología de negocio de un albergue juvenil pueda convertirse de idea a proyecto concreto. [ENG] This Work Project a ims to understand, through the adoption of the Business Model Canvas as main studying tool, the feasibility of setting up a Youth Hostel in Cartagena. The idea of developing this kind of business comes from the fact that hotel industry in Cartagena is characterized to be way more “traditional”. All those potential y outh travelers, looking for a cheap and comfortable accommodation, will have the only option to put their focus on “alternative” services as Airbnb or Couchsurfing. The thesis has been divided into three main parts. The first part put the focus on the fundamental role that tourist industry is playing in Spain and a lot of analytic evidences will be presented in order to show clearly how important tourism is for the Region of Murcia and more specifically for Cartagena.In the second part, the Business Model Canvas approach has been developed through the adoption of a survey in order to find the most suitable business architecturefor a Youth Hostel Business. Finally, a detailed economic and financial plan has been elaborated with the purpose to find out the economic and financial viability of this business project. There are several findings in this study. First, there is a sizeable, profitable and achievable youth hostel market in Cartagena thanks to a steady growth in tourism environment in Cartagena and in tourist arrival. Second, there is a need for cheap accommodation for young and economy travelers in Cartagena. Finally, the fundamental role played by the public subventions coming from the Region of Murcia has been provedafter having been shown a detailed 5 years financial plan.