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El uso de las redes sociales como herramienta de marketing por parte de las universidades españolas
dc.contributor.author | Rodríguez Gascón, Alicia | |
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dc.date.accessioned | 2017-05-30T12:04:57Z | |
dc.date.available | 2017-05-30T12:04:57Z | |
dc.date.issued | 2017 | |
dc.description.abstract | Analizar el uso de las redes sociales como herramienta de marketing por parte de las Universidades Españolas -Identificar que Universidades españolas utilizan las redes sociales como herramienta de comunicación y cómo lo hacen | es_ES |
dc.format | application/pdf | es_ES |
dc.language.iso | spa | es_ES |
dc.rights | Atribución-NoComercial-SinDerivadas 3.0 España | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/es/ | * |
dc.title.alternative | The use of social network sites as a marketing tool by Spanish Universities | es_ES |
dc.title | El uso de las redes sociales como herramienta de marketing por parte de las universidades españolas | es_ES |
dc.type | info:eu-repo/semantics/bachelorThesis | es_ES |
dc.subject.other | Comercialización e Investigación de Mercados | es_ES |
dc.contributor.advisor | Sánchez Casado, Noelia | |
dc.subject | Medios sociales | es_ES |
dc.subject | Social media | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Marketing | es_ES |
dc.subject | Universidad | es_ES |
dc.subject | Universities | es_ES |
dc.subject | España | es_ES |
dc.subject | Spain | es_ES |
dc.identifier.uri | http://hdl.handle.net/10317/5961 | |
dc.description.centro | Facultad de Ciencias de la Empresa | es_ES |
dc.contributor.department | Economía de la Empresa | es_ES |
dc.rights.accessRights | info:eu-repo/semantics/openAccess | es |
dc.description.university | Universidad Politécnica de Cartagena | es_ES |
dc.subject.unesco | 5311.05 Marketing (Comercialización) | es_ES |
Redes sociales