%0 Journal Article 
%A Lozano Gutierrez, María del Carmen
%A Martínez María Dolores, Soledad María
%A Fuentes Martín, Federico
%T The value of e-customer satisfaction to internet  companies
%D 2007
%@ 1136-0593
%U http://hdl.handle.net/10317/858
%X The objective of the present work is to analyse Internet-based Company
customer satisfaction with the purpose of incorporating a measurement of this
intangible asset to the value of the company. This analysis begins with the
relation of attributes of greater presence or importance in the generation of
satisfaction for the average customer. A fuzzy treatment to the assigned
valuations of importance for a concrete list of attributes in a selected company
is applied, with the purpose of determining the value of the competitive
advantages of this company with respect to other companies of similar activity.
%K Economía Financiera y Contabilidad
%K Economía
%K Cliente satisfecho
%K Números borrosos
%K Compañias basadas en internet
%~ GOEDOC, SUB GOETTINGEN